Introduction:
Why 2026 Is an Inflection Point for MSP Growth
Our 2025 annual survey uncovered that MSPs were focused on insulating themselves from economic uncertainty by optimizing internal operations. But our 2026 research shows a marked shift in mindset. Despite continued market volatility, many MSPs are entering the year with renewed confidence and a clear growth agenda. They’re planning to increase headcount, introduce new services, pursue new business, and (as a result) drive revenue.
How — and if — they’ll achieve their goals remains to be seen. Despite their positivity, many MSPs still have operational gaps compared to top performers: many lack strong reporting, a unified customer success strategy, or a realistic view of what AI can (and can’t) do for their business. And in a competitive, price-sensitive market facing rising labor costs and increasing technical complexity, MSPs who don’t evolve their operations risk getting left behind.
This report’s goal is to help MSPs better navigate these challenges. By collecting data from a broad, diverse pool of MSPs, we’re defining the best practices that separate those who scale effectively from those who stall. To do that better this year, we’ve added several new sections focused on urgent topics in the channel, including AI adoption, GRC and cybersecurity, tech stack design, and QBRs.
Read on to learn how MSPs are increasing client engagement, service expansion, and revenue — including insights based on both MSP size and age — so you can confidently plan for this new phase of MSP growth.
Methodology
Respondent Role
or improve marketing efforts
Number of Employees
Number of Clients
Industries Served
