Lifecycle Manager

Meet the
Reimagined
Lifecycle
Manager

The Connected Workspace for Managing Client Relationships

More than asset management or QBR software, the new Lifecycle Manager helps MSPs understand clients, plan what's next, and turn every conversation into action.

One Platform to Understand, Guide, and Grow Every Client

Become the strategic technology partner every client deserves. Lifecycle Manager brings together client insights, strategic planning, and AI-powered workflows into one platform—making Customer Success easier to deliver and scale.

See Beyond Asset Lists

Start Every Conversation With the Full Picture

Bring technology, service, customer feedback, and business context together in one connected view—so every client conversation starts with the complete picture.

Start Every Conversation With the Full Picture
Segment Clients

Create a Custom Approach for Every Client

Not every client needs the same strategy, meeting cadence, or level of engagement. Use client insights and automated workflows to create a consistent Customer Success approach tailored to each account.

Create a Custom Approach for Every Client
Build Strategic Plans

Connect Every Recommendation to a Bigger Plan

Bring priorities, budgets, technology, and business goals together in one roadmap that makes every recommendation easier for clients to understand and approve.

Build Strategic Plans
Show Client Value

Turn Progress Into Clear Next Steps

Turn client reviews into valuable business conversations. Show progress, align priorities, and give clients a clear path forward.

Show Client Value
Scale Customer Success

Put Great Client Management On Repeat

Customer Success shouldn't depend on one great account manager. Give every team member the workflows, templates, and tools to deliver the same high-quality client experience.

Scale Customer Success

More Than a Better Tool.
A Better Operating Model.

The role of the MSP has changed. Clients expect more than reliable IT—they expect strategic technology guidance that moves their business forward. Lifecycle Manager was reimagined to support that shift, giving MSPs one connected system to understand clients, plan ahead, demonstrate value, and make Customer Success repeatable across every relationship.

Collage of Lifecycle Manager dashboard panels for SaaS management, meetings, roadmaps, budgets, goals, and assessments.

How Lifecycle Manager Supports Real MSP Workflows

Lifecycle Manager gives us the flexibility that individual clients need and the structure we need to drive consistency. With Lifecycle Manager, our CSMs know where to start and what to do next.

Erik Bowling

Director of Client Success, Optimized IT

I’m saving more than 150 hours a quarter by using LM to do my QBRs, and that is no joke. It’s trimmed down the time I’d have to spend on QBRs that it’s already paid for itself just in saved hours.

Tommy Cox

Owner, Advent Communications

Lifecycle Manager gives us high-level reporting and peace of mind—it's the foundation for how we plan, budget, and deliver results that matter to our clients.

Brian Weiss

CEO, Chief AI Officer & Strategic Advisor, ITECH Solutions

Yellow MVP sunglasses illustration

Trusted By MSPs, Recognized By The Channel

MSP Today Product of the Year 2025

Our software is used by 12,000 MSPs globally.

G2 awards for Best Usability, Users Love Us, and Leader

Our products are rated 4.5/5 stars on G2.

People's Choice Stevie Award winner 2025 for customer service

We’ve won awards for service and innovation.

Ready to work differently?
Explore Lifecycle Manager.

Whether you’re exploring Lifecycle Manager for the first time or taking another look, you’ll see an updated platform built around the way MSPs work today. Already a user? Explore the latest capabilities available with your plan.

  • Redesigned UI for faster workflows and easier access to client information
  • Complete SaaS and browser app visibility for more strategic client guidance
  • Built-in AI Copilot for faster QBR prep and less manual effort
Ready to work differently? Explore Lifecycle Manager.