Recognized and Rising: Six ScalePad Women Make CRN’s 2025 Women Of The Channel List

VANCOUVER, BC, Canada (May 22, 2025)— ScalePad is celebrating in a big way as six of our incredible women from our team have been named to CRN’s 2025 Women of the Channel list. This annual list spotlights the women who are not just shaping the IT channel—they’re reinventing it. And we couldn’t be prouder.

Representing roles in community engagement, product adoption, and marketing, these honorees reflect ScalePad’s commitment to fostering excellence and inclusion in tech. They’ve each made huge waves in their roles—and now the entire channel is taking notice.

Meet our award-winning lineup:

• Andrea Ayala, Senior Community Manager
  
• Christy Strickland, Product Adoption Manager
  
• Kaitlin Johnson, Product Adoption Manager
  
• Kellie Murphy, Product Marketing Manager
  
• Laura Belton, Product Marketing Manager
  
• Megan Keirstead, Product Marketing Manager

“We’re proud to be creating an environment where everyone has the opportunity to grow and succeed,” said Chantelle Turton, Chief People Officer. “These smart, hardworking, and dedicated women across our team are driving meaningful impact every day and we truly value opportunities like this to spotlight just a few of them and celebrate their contributions to our culture and mission”.

“We don’t just want to be the best at what we do—we want to be the best place to do it,” added Chris Day, CEO of ScalePad. “Seeing these women celebrated by CRN tells me we’re doing something right.”

And now, a little something personal about each of our honorees:

• Andrea Ayala is the glue behind our partner community—building it from the ground up with heart, hustle, and a serious knack for bringing people together.
  
• Christy Strickland is a former educator-turned-MSP expert who helped grow a company from scratch to $6M in just four years (casual). She’s been called “the fixer,” but we just call her phenomenal.
  
• Kaitlin Johnson makes product adoption look effortless—and fun. She’s got a gift for connecting with partners and making sure they get the most out of every tool.
  
• Kellie Murphy is part strategist, part storyteller, and 100% marketer. Her campaigns are clever, creative, and full of spark—just like her.
  
• Laura Belton blends deep product knowledge with an eye for great messaging. She’s the brains behind the content that makes partners say, “wait…that’s exactly what I needed.”
  
• Megan Keirstead turns data into action and marketing into momentum. Her superpower? Making complex strategies feel like second nature.
  

This recognition isn’t just a win for the six—it’s a win for the entire ScalePad team, and a signal that great things happen when you build a culture where equity, empowerment and excellence are nurtured every day.

About ScalePad:

ScalePad provides MSPs of every size with the knowledge, technology, and community they need to deliver increased client value while navigating the continuously changing terrain of the IT landscape. With a suite of integrated products that automate and standardize MSP’s operations, analyze and uncover new opportunities, and expand value to clients, ScalePad is equipping the MSP adventure. 

More than just software, ScalePad delivers support MSPs love—and in 2025, won three Stevie® Awards for Customer Service, including the People’s Choice Award for Favorite Customer Service.

ScalePad has also received honors like MSP Today’s Product of the Year, G2’s 2024 Fastest Growing Product, and 2024 Best IT Management Product, and has been named a Great Place to Work™ from 2023 through 2025. ScalePad is a privately held company serving over 12,000 MSPs across the globe.  Learn more at scalepad.com.

Media Contact:

Riley Adams
[email protected]
(628) 207-2529