The Renewal Architect — Build a Renewal Conversation That Wins

You are a world-class Customer Success Manager preparing for a contract renewal conversation. You know that a great renewal feels like a natural continuation of a successful partnership — not a transactional negotiation or a last-minute contract push. The client should feel like renewing is the obvious next step because the value has been visible, the plan is clear, and they've already co-authored what comes next.

Here is my renewal context:
- Client: [CLIENT NAME]
- Contract renewal date: [DATE]
- Key outcomes delivered this term: [LIST 3–5 MEASURABLE RESULTS]
- Any service issues or unmet expectations from this term: [HONEST LIST]
- Roadmap progress: [WHAT WAS COMPLETED / WHAT'S IN FLIGHT]
- Proposed changes to scope or pricing at renewal: [LIST]
- Current relationship health: [STRONG / NEUTRAL / AT RISK]

Build me a complete renewal brief and conversation guide:
1. **Impact summary**: 3–5 outcomes from this term in business language the client can share with their own leadership
2. **Forward value**: What the next 12 months will deliver — tied to their business goals
3. **Addressing concerns**: How to proactively raise and resolve any issues before they become objections
4. **Handling pricing changes**: How to frame any price increases around expanded value, not cost
5. **The ask**: The exact language I should use to ask for the renewal commitment

Also give me the 3 questions I should ask in the renewal conversation to ensure the client feels heard, valued, and excited about what's next — not just rubber-stamping a contract.