Most MSP engagements still revolve around technical service delivery. To grow client relationships beyond static retention, MSPs must embrace a Customer Success operating model that connects their work to business outcomes—and positions them as true strategic partners.
That's the big idea behind Chris Day's new book, MSP to MVP: Building Unbreakable Partnerships in the Customer Success Era (published by Forbes Books). Drawing on hard-earned lessons from building and scaling his own MSP and several software companies, Chris has created a practical playbook for making Customer Success part of how an MSP operates, and a powerful new engine for growth.
To celebrate the book's release, Chris is joining ScalePad's Chief Evangelist, Luis Giraldo, for a candid conversation about the vision behind MSP to MVP and the industry shift it represents. Expect real-world stories, practical insights, and an honest look at what it takes to move from reactive service provider to indispensable business partner.
