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ScalePad Ignition ‘25:A Virtual Event That Got MSPs Talking

4 minute read
January 29, 2025
Riley Adams
Riley Adams
ScalePad Ignition branding with a banner that says 'MSP to MVP'

You know how some industry events feel like background noise you endure while checking your email? Well, ScalePad’s Ignition virtual event wasn’t that. It felt more like catching up with smart, motivated people over dinner—if dinner also came with product announcements, big ideas, and awards. Let’s break it down.

Customer Success Took Center Stage

The main message from ScalePad was loud and clear: customer success is the engine that keeps MSPs running strong. We showed off how we’ll help you deliver value with a mix of methodology, education, and smart products—and we’re not stopping there.

As part of our commitment to MSP growth, ScalePad is releasing the 2025 MSP Trends Report — a deep dive into what’s shaping the industry this year based on feedback collected in our survey of over 1,300 MSPs. 

The takeaway? If you’re not thinking about how to put your clients front and center, you’re doing it wrong. Happy (and successful) clients lead to long-term partnerships, and in this industry, those relationships are gold. With tools, guidance, and data-driven insights like these, ScalePad is setting MSPs up to stay ahead of the curve.

Looking Ahead: 2025 Is All About Managing Risk

Chris Day, our CEO, took the stage (well, his virtual stage) to talk about what’s next for MSPs. His prediction? Managing risk is going to be the name of the game in 2025.

It makes sense. Between cybersecurity threats, compliance pressures, and keeping clients happy, MSPs have a lot on their plates. But with ScalePad’s platform, the idea is to stay ahead of the curve—address challenges before they become disasters and keep your competitive edge sharp.

Partner Panel: Wisdom from the Front Lines

One of the highlights of the event was the partner panel featuring three top MSP leaders:

  • Ann Westerheim, PhD (Founder, Ekaru)
  • Matthew Bookspan (CEO, Blacktip)
  • Jennifer Roy (CEO, Nucleus Networks)

They shared refreshingly practical insights from their businesses. Here’s the gist:

  • Communicate with clients in ways that actually resonate.
  • Understand their business needs, not just their tech stack.
  • Make customer excellence the standard, not the exception.

It was a good reminder that success in this business isn’t about overcomplicating things—it’s about nailing the basics and doing them consistently well.

What’s New? Product Updates and New Features 

Now, let’s talk shop. ScalePad’s product team laid out what’s coming in 2025, and there’s a lot to get excited about:

  • Lifecycle Manager is expanding with two new tiers:
    • Essentials: For those who need the basics of IT asset automation.
    • X: The top-tier option that uses the very best of Lifecycle Insights, and builds from there, for MSPs ready to take customer success to the next level.
    • Pro Tier Enhancements now include SaaS Management and Vendor Contracts, which bring even more functionality to an already solid lineup.
  • Backup Radar will soon feature granular backup monitoring schedules customized to your alert preferences.
  • ControlMap’s goal for 2025 is to lower the barrier of entry to GRC, making it easier to have better strategic conversations with clients about compliance and risk management.
  • Quoter’s 2025 updates will include flexible and personalized quote tracking and more supplier integrations.
  • Lifecycle Insights will allow you to view historical data on assessment items and provide a more user-friendly interface, resulting in less context switching between the tool and your PSA.

It’s clear ScalePad isn’t just keeping up—we’re actively pushing the boundaries of what MSPs can do to support your clients.

Celebrating the Best: Partner Awards

Of course, no good event is complete without a moment to recognize excellence. ScalePad handed out awards to some standout partners, including:

  • Lifecycle Manager Partner of the Year: Coretelligent
  • Control Map Partner of the Year: Nucleus Networks
  • Lifecycle Insights Partner of the Year: Proton Dealership IT
  • Backup Radar Partner of the Year: Brennan IT
  • Cognition360 Partner of the Year: Courser
  • Quoter Partner of the Year: Vector Choice
  • ScalePad Partner of the Year: River Run
  • ScalePad PAC Member of the Year: Integritek
  • ScalePad Community Member of the Year: Brian Weiss (CEO, ITECH Solutions)

Big kudos to all the winners—they’re setting the bar high for what great MSP work looks like.

Missed It? No Problem

If you didn’t catch the live event, don’t worry. You can still watch the full recording. It’s worth a look, especially if you want to be ready for what’s next in the MSP world.

All in all, Ignition was packed with valuable insights, practical advice, product news and more. Whether it’s managing risk, delivering exceptional customer success, or leveraging ScalePad’s tools to work smarter, the event made one thing clear: there’s a lot to look forward to in 2025.

So, what’s your next move?

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