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2024

MSP Trends Report
Equipping Your MSP Adventure
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Our Survey Group

More than 500 MSPs executives, techs, account managers and other roles weighed in on the top drivers of growth.
Technician
26%
Account Manager
34%
CEO/Owner/
Founder/Exexutive
24%
CTO
16%

Their Location Heatmap

Most responses came from across the USA, with some in Canada as well.

Scale of Business

While most were from larger, 100+ employee enterprises, some responses came from businesses with less than 100 employees.

65%

100+ staff orgs

35%

100< staff orgs

35%

100< staff orgs

Continued growth is coming in 2024

As the MSP industry moves into a new year, they’ll need to overcome both old and new challenges to find success and growth. That’s why ScalePad has returned for the second year to produce our 2024 MSP Trends report. 

The goal for this year's report was to find out what the biggest service trends are in the MSP industry and how those trends are predicted to play out in 2024. What types of services have MSPs found success with and where is the industry headed? 

Additionally, we wanted to learn more about what factors are impacting MSP business operation and growth. What are their internal and external concerns, and do MSPs have plans to overcome those challenges?

We also took the opportunity to reach out to MSPs directly to get their opinion on the data in the survey and the trends in 2024. 

So let’s jump into the data and examine the major trends in the MSP industry.

So let's jump into the data and examine the major trends in the MSP industry.

MSPs are confident and the industry is growing

After a tumultuous few years due to the COVID-19 pandemic, the MSP industry is rebounding. Our survey respondents reported a huge increase in hiring during 2023. With even more growth projected for 2024.

As MSPs plan their growth and take on new clients, they need a bigger team to continue delivering high quality service. For many MSPs, strategically planning their headcount growth has allowed them to make new staff even more effective. MSPs have developed new services, and implemented new automation that lets staff provide more efficient and high quality service to clients.

If 2023 was a year of recovery, 2024 is looking to be a year of big growth across the industry.

MSP Headcount

2023

62%
Increase
24%
No change
14%
Decrease

2024

72%
Planned
increase
20%
No planned
change
8%
Planned
decrease

Confident in growth for 2024?

Confident
64%
Somewhat
Confident
33%
Not confident
at all
3%

Hear more from our MSP interviews

Retaining good staff and finding success
James Ratcliff
Managing Director, Ratcliff IT
Hear More
How employment has changed after COVID
Ann Westerheim
Founder and President, Ekaru
Hear More
Creating a better environment for employees to grow the business
Carrie Green
SVP of Operations, Alt-Tech Inc.
Hear More

Watch the 2024 Trends Report Webinar

Watch ScalePad’s webinar overview of the report. We walk through each section with additional commentary and discussion around each topic. Dive into the data, what it means for MSPs, and how people are progressing their businesses in 2024.
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ScalePad creates software that helps IT managed service providers work more effectively, both internally and with their clients. From wrangling hardware and software assets to monitoring vital backups and compliance frameworks, our platforms give MSPs the tools they need to succeed.

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