CRN® recognizes dedicated and driven women making a difference for solution providers annually throughout the IT channel.
VANCOUVER, BC, Canada (November 27, 2023) — ScalePad is thrilled to announce that CRN®, a brand of The Channel Company, has chosen Tamara Vishniakoff, Manager, Campaign & PMO in Marketing, for its 2023 Channel Women on the Rise list. This annual list, formerly known as CRN Rising Female Stars, honors up-and-coming, dedicated, driven women who are leaving their mark and making a difference for solution providers throughout the IT channel.
The fourth annual list of Channel Women on the Rise showcases an impressive lineup of nominees, meticulously chosen by the CRN editorial team. This selection process heavily relied on recommendations from esteemed channel chiefs and other channel management executives within the industry. These exceptional women are dedicated to supporting their channel partners in achieving success. They exhibit remarkable skills in various areas such as marketing, channel program management, and partner engagement, among others. They effectively enhance their respective channel partner programs and initiatives through their expertise.
With a foundation in IT, Tamara initially contributed to an in-house team, ensuring the functionality and reliability of the company’s hardware. Her journey led her to marketing and later to ScalePad in 2020. Throughout her tenure, Tamara managed both in-person and virtual events and played a pivotal role in project and campaign management during the rebranding from Warranty Master to ScalePad. As the Marketing Communications Manager, she led the team in media and public relations through 5 acquisitions in 2023. Currently holding the role of Manager of Campaign & PMO, Tamara oversees a team dedicated to ensuring effective strategic planning, execution, and management of various projects, campaigns, and digital events within the company.
“Tamara’s impactful leadership at ScalePad is nothing short of remarkable. She manages many initiatives and brings a unique blend of dedication and innovation to every project,” said Dan Wensley, CEO of ScalePad. “Her pivotal role in spearheading campaigns exposed to MSPs has created a ripple effect of success, benefiting our internal teams and valued Partners. Tamara is a true driving force in our journey, showcasing excellence, integrity, and the unwavering spirit of a woman on the rise in the channel.”
“The CRN 2023 Channel Women on the Rise list showcases the women who are on the verge of becoming the future leaders and luminaries in the channel industry. These remarkable individuals consistently exhibit a strong commitment to innovation and excellence within the IT channel. Their collective efforts are instrumental in shaping a more promising future for the IT industry,” said Jennifer Follett, vice president of U.S. Content and Executive Editor of CRN at The Channel Company. “I would like to extend my congratulations to all the honorees on behalf of The Channel Company and CRN. The efforts of these emerging leaders in driving change within the IT channel will undoubtedly shape its future for years to come.”
The 2023 list of Channel will be featured online on November 27th at www.CRN.com/womenontherise and in the December issue of CRN Magazine released December 4th.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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