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2025 MSP Trends Report
ScalePad presents its second-annual MSP Trends Report exploring the top trends of 2025 based on a survey of 1300+ MSPs. Find out how high-performers are navigating customer success this year.
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Latest Posts

Yellow unlocked padlock with the keyhole visible on the side representing how recurring revenue is a key to MSP growth.
As Evan Pappas at ScalePad says: “Getting an MSP off the ground is an immensely rewarding achievement. But growing beyond that has proven to be a tricky task for many.”  If you’re stuck wondering why the steps you took to become...
by 
Scott Bauer
 | IN 
Pocket watch representing a hidden way that repeated tasks in the MSP quoting process slows things down.
How much brainpower did it take to get to your desk today?  Not much, unless it’s a particularly rough Monday. Automatic thoughts and behaviors let us do things fast, like driving to the coffee shop without conscious guidance or monitoring. We’re lucky...
by 
Scott Bauer
 | IN 
A yellow arrow in a white circle at the beginning of a 6 node linked process with 4 yellow circles ending at a larger yellow circle with concentric rings like a target, representing a multi-stage approval process for MSP quoting.
In today’s fast-paced business environment, having a streamlined and efficient approval process for quotes can significantly impact your organization’s productivity and success. Quoter’s new Manager Approvals enhancement introduces multi-stage approvals, offering a robust solution to ensure your quotes are thoroughly vetted and...
by 
Peter Martens
 | IN 
MSP monitoring tools, Cognition360, data visualization
Missed obligations. Revenue leakage. Dissatisfied clients. A Service Level Agreement (SLA) is a formal contract between your MSP and a client that outlines the scope of services, response times, performance benchmarks, and accountability expectations. It sets the standard forservice delivery—and...
by 
Evan Pappas
 | IN 
MSP monitoring tools, Cognition360, data visualization
As an MSP, you want to provide high-quality service to your clients, build trust, and create a sustainable and competitive business. But accomplishing all of that is trickier than it seems. Whether you’re a one-person MSP or on a team...
by 
Evan Pappas
 | IN 
A white bag with a dollar sign on it representing time-saving tips in Quoter, presumably because time is money.
When you’re up at night, stressing about your business competition, do you ever think:  “I’ve got to win this race!” 🏎️ Speed Racer, also known as Mach GoGoGo in Japan, can relate. Our favorite fictional race car driver is determined to...
by 
Scott Bauer
 | IN 
Everyone thinks their data is safe – until it isn’t. When it comes to data protection, the way MSPs think about security measures can often make or break their client’s ability to restore data when they need it.  Today, we...
by 
Evan Pappas
 | IN 
Cybersecurity audits can be a pain point for businesses as they struggle with the preparation required. If you don’t have the tools or the expertise to prepare, audits can be a big source of anxiety.  Despite the challenge, MSPs know...
by 
Evan Pappas
 | IN 
How to build a culture of compliance with the right tools
Building a strong internal culture is one of the hallmarks of long-term viability and success in business. But that doesn’t just apply to general workplace culture. It extends to individual aspects of the business, interpersonal relationships, and even security. That...
by 
Evan Pappas
 | IN 
Every client deals with risk from all parts of their business. For many, addressing these risks can be overwhelming. That’s where cybersecurity compliance comes in.  With increasing worries about the security of a business’s data, many companies seek help complying...
by 
Evan Pappas
 | IN 
A hand holding a golden first-place trophy representing an MSP's winning line of questions to customers.
You’ve got all the details needed to improve your quote-to-cash process. Just ask your customers! Feedback from your customers allows you to: In this post, we’ll share seven questions you can ask your customers about your quote-to-cash process. From there, you...
by 
Scott Bauer
 | IN 
What is the true cost of slow, outdated workstations and laptops?  A Techaisle report on the effect of aging hardware estimates that an average of 42 hours annually are lost when a PC needs repair. Repair and upgrade costs can...
by 
Evan Pappas
 | IN 
Conversations between an MSP and their client are foundational to a successful business relationship. But with so much to manage, the dialogue between the two can break down, causing confusion and slowing down service.  Communication can be hard when it...
by 
Evan Pappas
 | IN 
Yellow toolbox containing a wrench and a slotted screwdriver, representing a box of Sales Operations tools for a MSP.
Sales is much more than creating and sending a quote. It’s a collaborative process that is overlooked by many SMBs. Over the last two years, team collaboration has changed dramatically. How we communicate, do business, and prioritize our work has moved out of...
by 
Scott Bauer
 | IN 
One of the biggest trends in the MSP industry is offering compliance services.  Of course, MSPs are trying to develop the service while still being profitable and driving revenue growth. Cybersecurity compliance services can be a big win in this...
by 
Evan Pappas
 | IN 
You’ve decided to offer compliance as a service, but how do you incorporate it into your MSP’s business plan?  As the importance of cybersecurity compliance increases, MSPs are trying to find the best way to build it into their business....
by 
Evan Pappas
 | IN 
Person's head with three dollar sign coins representing an MSP thinking about money problems from inaccurate quotes.
Sales quotes are the foundation for customer relationships, financial stability, and maintaining a competitive edge. When these quotes are inaccurate, it can have significant negative consequences for your business.  In this article, we will explore the importance of accurate sales quotes,...
by 
Scott Bauer
 | IN 
You never want to see a client uninterested in meeting with your MSP. Yawns, glancing at the clock, shifting in their seat, all bad signs for client engagement.  But for so many MSPs working with clients who aren’t tech savvy,...
by 
Evan Pappas
 | IN 
Stylized binoculars representing the ability to follow something visually, as in tracking it like a hunter would his or her quarry.
After the Quote is sent to the customer (or prospect) you’re one step closer to the sale! However, your work is not yet done, and communication after the sent Quote is critical to improving your win rate. There may be...
by 
Scott Bauer
 | IN 
Two yellow snowcapped mountains, the taller with a shining yellow flag above it, representing how a professional sales proposal gets an MSP ahead of competitors.
Winning a sale isn’t a beauty contest. Or is it? Usually, your proposal wins because of various factors, all jumbled together individually to your customer. Price, convenience, social proof, and flexibility are big players in decision-making.  But (but!) so is how your...
by 
Scott Bauer
 | IN 
Three yellow chess pawn figures with an exponentially increasing line with an arrow pointing up and to the right above them, representing growth due to improved MSP-client relationships.
Building strong relationships is crucial in the world of B2B sales. The success of your business often depends on the connection you establish with your clients.  But relationship building takes time. As a busy IT service provider or salesperson, it...
by 
Scott Bauer
 | IN 
A drawn graphic with an incandescent lightbulb with a brain-like filament giving off light, representing the idea of how customers can be introduced to automated payment for recurring managed IT services by their MSP.
If you want to reduce administrative tasks and provide clients with an effortless experience, it’s time to consider automating payments for recurring services.  In this article, we will explore: Let’s dive in!  Benefits of automating payment for recurring services Automating...
by 
Scott Bauer
 | IN 
A white silhouette head with three yellow gears inside representing how an MSP is process- and tech-driven rather than naturally relationship-focused.
Building customer relationships is essential to running a successful managed service provider (MSP) business. However, as an MSP, it’s easy to get caught up in the technical aspect of your work and neglect the critical task of nurturing customer relationships....
by 
Scott Bauer
 | IN 
Two yellow and one white and yellow ring connected in a line to represent the process of onboarding Quoter.
Integrating a new quoting software into your business is not as easy as simply creating an account. It’s the change of a business process that can be unfamiliar or the habit-breaking that’s the most difficult. We recognize this and have designed a...
by 
Scott Bauer
 | IN 
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